Hi, I'm Richard Watters a UX Designer -

I design joyful & intuitive websites for everyone to use.

A natural problem solver, who is passionate about using research, data and insights to inform design and decision making.

My CVLet's chat
Richard Watters Profile Picture
Blue Star
Award winner
11 Years of experience

Some of the brands I've worked with:

What people say about me:

"Your attention to detail is superb, and you aren't afraid to voice your opinion, ask a question, and stand up for something you believe in. You are open, honest and care deeply about the customer."
Rich Vaughan profile picture
Rich Vaughan
Former Web Design & Development Lead at Ocado Retail.
"I really like how you approach design questions, you go to the root cause of the problem and solve it. Always putting the user first."
Bernadett profile picture
Bernadett Igyarto
Web Designer at Ocado Retail.
"You have a unique ability to provide feedback that is helpful, gentle, and objective. You are genuinely trying to help us improve and make things better for the customer."
Mala profile picture
Mala Mutinta
Junior Web Designer at Ocado Retail.

What people say about me:

"Your attention to detail is superb, and you aren't afraid to voice your opinion, ask a question, and stand up for something you believe in. You are open, honest and care deeply about the customer."
Rich Vaughan profile picture
Rich Vaughan
Former Web Design & Development Lead at Ocado Retail.
"I really like how you approach design questions, you go to the root cause of the problem and solve it. Always putting the user first."
Bernadett profile picture
Bernadett Igyarto
Web Designer at Ocado Retail.
"You have a unique ability to provide feedback that is helpful, gentle, and objective. You are genuinely trying to help us improve and make things better for the customer."
Mala profile picture
Mala Mutinta
Junior Web Designer at Ocado Retail.

Cloud Cycle

Cloud Cycle had a one-page website which wasn't working for the quickly growing start up. After significant investment, they wanted to develop their brand guidelines alongside a new website, software and products. The main goals were to raise awareness of the brand, help customers with product enquiries, attract investors and new team members.

Cloud Cycle Mock up on iphone and Ipad.

Supply Ocado

While working at Ocado Retail I was tasked with re-designing and re-branding a website for their suppliers. It needed to persuade potential suppliers that Ocado was the right choice and then make it as easy as possible for the supplier to apply through the website. I worked with the project owner, a developer, a copywriter and an illustrator a different stages of the project.

Supply Ocado Website Mock up on a Mac

9ine Consulting

Initially, what started out as vastly improving the day to day quality of visual content online and in documents, it became clear that a complete rebrand was needed. Alongside my daily tasks of website updates, video editing, social media and infographics etc. I suggested and undertook a complete rebrand for the company. I produced an exciting colour palette and modern logo options, and implemented a strategy for the release of new branding and content across all touch-points.

9ine Web app concept shown on a laptop.
Image showing 9ine brand guidelines in an open booklet.

Raine & Co.

Raine & Co. was in much need of a fresh new look when they approached me. They had no online presence and the logo was 30 years old. Whilst researching the chartered surveyors market, I realised it was overrun by masculine brands trying to overpower each other. The brief was to give Raine & Co. a softer, more personable feel with a luxurious colour palette.

image showing Raine & Co. Website on an open laptop and a mobile phone.Image showing branded Raine & Co. Stationery. Including letterhead and business card.

Hainan Airlines

Our brief was to develop the Hainan Airlines brand from a chinese airline with high quality customer service with a small global presence to a cohesive and modern international brand with a 5 star best in class experience.

Wall of HNA brandingWall of HNA branding

Beavertown Brewery

Self initiated mini project to explore improving the user experience of an e-commerce page while also testing out my Webflow website skills in creating scroll interactions.

Beavertown Neck Oil Concept WebsiteBeavertown Concept Website Mobile

Shopstyle.co.uk

Whilst at Shopstyle I created digital assets for email, website, social channels and display ads. I produced user friendly, responsive and dynamic designs for both the client and the clients vast array of retailers.

Shopstyle Trending this week BannerShopstyle Burberry Email

9ine Card Games

Raine & Co. was in much need of a fresh new look when they approach me. The chartered surveyors market is full of masculine brands trying to overpower each other. My approach was to give Raine & Co. a softer, more personable feel with a luxurious colour palette.

  • Games Design
  • Print
  • EdTech
  • Cyber Security
  • Data Protection
9ine Consulting Go Phish Game with cards spread outGo Phish Printable Worksheet

Volunteer Here

After volunteering to help the refugees in Calais I decided to make it easier to sign up to. Much like the charities in Calais all work together, I combined access to all their information from the same App. With one sign-in registration volunteers can sign up to help as many charities as they choose. This project was a great learning tool to find out what could be achieved using Adobe XD for the first time.

  • Charity
  • App
  • UI / UX
  • Chartered Surveyor
Iphone at an angle showing Volunteer Here AppIphone showing Volunteer Here App

9ine Web App

After volunteering to help the refugees in Calais I decided to make it easier to sign up to. Much like the charities in Calais all work together, I combined access to all their information from the same App. With one sign-in registration volunteers can sign up to help as many charities as they choose. This project was a great learning tool to find out what could be achieved using Adobe XD for the first time.

  • Concept
  • Web App
  • UI / UX
  • Responsive Design
Woman using phone showing 9ine Web App9ine Web App Interface Design

Gallery

A selection of some project I've worked on. Contact me if you'd like to find out more.

Logo of Simon Fenson's (American) Football show PodcastL Living Retail Space DesignShopstyle Trending Instagram Stories GIFGraphical User Interface for a Super First Class Plane Seat9ine Consulting Logo Concept of 9ine dots in a 3x3 grid changing into an NWedding Invite on a wooden slatted wooden tableSuper First Class Suite with privacy screen downUnited Airlines Polaris Shower Rooms Corridor with ambient wash lighting from ceiling raftSouth African Airlines Economy Service Items meal trayTAM Airlines inflight entertainment system Graphical user interfaceNational Rail the train ticket logo with the tag line - simple and logical the way it should beSingapore Airlines First Class Suite BathroomAirline Futures Concept showing Tablet folding to half size
L Living Retail Space DesignShopstyle Trending Instagram Stories GIF9ine Consulting Logo Concept of 9ine dots in a 3x3 grid changing into an NGraphical User Interface for a Super First Class Plane SeatSuper First Class Suite with privacy screen downWedding Invite on a wooden slatted wooden tableUnited Airlines Polaris Shower Rooms Corridor with ambient wash lighting from ceiling raftSouth African Airlines Economy Service Items meal trayTAM Airlines inflight entertainment system Graphical user interfaceNational Rail the train ticket logo with the tag line - simple and logical the way it should beLogo of Simon Fenson's (American) Football show PodcastSingapore Airlines First Class Suite BathroomAirline Futures Concept showing Tablet folding to half size

Let's chat

If you'd like to work with me or just want to say 'Hi' feel free to send me a message through this contact form and I'll get back to you as soon as I can (usually within a day).

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richwatters.design@gmail.com