Cloud Cycle had a one-page website which wasn't working for the quickly growing start up. After significant investment, they wanted to develop their brand guidelines alongside a new website, software and products. The main goals were to raise awareness of the brand, help customers with product enquiries, attract investors and new team members.
Cloud Cycle's original 3 colour palette was very limiting and needed to be adapted and expanded upon in order to give some life to the brand and meet online accessibility guidelines.
The new palette I created was an evolution of the original. Still recognisable as being Cloudcycle but adapted and modernised for an innovative startup. Colour contrast was a key consideration.
Bold colours, colourful gradients, abstract geometric shapes and transparencies.
Interact with the below prototype just as you would with a live website.
